At the core of our brand is women’s empowerment. Women are key managers of natural resources and powerful agents of change. Women connect us to natural resources, and teach us how to preserve and protect these resources.
We consider it our duty to elevate the status of women around the globe and help them step into their role as educators, leaders, and economic providers. Our mission starts with the women of Morocco who harvest argan, the key ingredient in all of our products.
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At FRÉ we are passionate about protecting the planet, and we know that this starts with sustainability and the way we source our ingredients and create our packaging.
We are constantly working to reduce our carbon footprint, and are on a mission to move away from standard plastics and transition to glass bottles, sugarcane, recycled paper and PCR: post consumer recycled plastic. Our newest products have packaging that is 100% eco-friendly and we plan to expand this to our full product line by the end of 2021.
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For every set sold, we plant an argan “Tree of Life” in Morocco. Thanks to you, and to our incredible partners at the High Atlas Foundation, we plant 1,000 times more trees than we use. Planting trees helps double the annual income of the women who produce argan oil. Each tree also replenishes the endangered argan forests and ensures the livelihood of local cooperatives for years to come.
Thanks to our FRÉnds community, we are proud to already have planted a total of 33,000 Argan trees in the Essaouira region of Morocco. These trees clean the air and reduce carbon emissions by over 200 tonnes. By the end of 2021, we will have planted an additional 32,000 trees.
I AM LOVE, I AM JOY, REFRESH ME, Pure Argan Oil & RECOVER ME are all made with 100% eco-friendly packaging from their glass bottles to the eco boxes they arrive in.
Our packaging boxes are made of 3 layers, an outer and mid layer made of 100% recycled paper and in an inner layer made of FSC: certified responsible paper from sustainable agricultural sources.
The new CLEANSE ME Foaming Micellar Water comes with a refill, so that whenever the bottle runs out, you can fill it up twice with one of our refill bags. Not only does this reduce overall plastic usage, both the bottle and bag are recyclable as well.
Our goal in 2021 is to transition every single one of our products to 100% eco-friendly bottles and packaging.
Thank you for being our partner on this journey!
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