I AM PURE is a double-sided “dual miracle” facial cleansing bar for deeply detoxifying and gentle exfoliation (charcoal side) and a soothing and hydrating cleansing balm (buttery side).
The black detoxifying side of the bar is formulated with Dead Sea mud, green clay and charcoal, which pull out excess oils & dirt, and restore your pH balance. Apricot seed provides natural exfoliation to fight breakouts and blemishes.
The white soothing side of the bar is rich in coconut, almond oils and shea butter, which both clean and moisturize skin. Lavender and cedarwood oils offer a natural, soothing and deeply grounding scent.
Size: 3.7 oz. (105 g)
100% natural | vegan | cruelty-free |
eco-friendly | for all skin types | won't clog pores |
I AM PURE is a double-sided “dual miracle” facial cleansing bar for deeply detoxifying and gentle exfoliation (charcoal side) and a soothing and hydrating cleansing balm (buttery side).
The black detoxifying side of the bar is formulated with Dead Sea mud, green clay and charcoal, which pull out excess oils & dirt, and restore your pH balance. Apricot seed provides natural exfoliation to fight breakouts and blemishes.
The white soothing side of the bar is rich in coconut, almond oils and shea butter, which both clean and moisturize skin. Lavender and cedarwood oils offer a natural, soothing and deeply grounding scent.
Size: 3.7 oz. (105 g)
100% natural | vegan |
cruelty-free | eco-friendly |
for all skin types | won't clog pores |
1. Wet face and I AM PURE bar thoroughly in warm water.
2. Apply gentle circular motions on the face and neck. For deep cleansing, first use the dark, charcoal side of the bar to pull out impurities. You can use this side on your whole face or on a single area. Wash off with warm water.Then use the light-colored side to gently cleanse and soothe skin. Wash with warm water.You can use both sides, or just one. Avoid the eye area when using I AM PURE. It should also not be used to remove eye makeup.
3. Pat dry the skin to finish, apply a mist of I AM JOY and massage a few drops of I AM LOVE for a complete and flawless skincare experience. Use it morning and night.
The charcoal side removes impurities and dead skin cells, while restoring pH balance and toning the skin. The buttery side conditions, soothes and hydrates skin.