- In April, Jewish influencer Ellie Zeiler @elliezeiler met with Jewish students at the University of Texas in Austin. We supported her visit with 215 full size REFRESH ME and 215 sachet samples of PROTECT ME mineral SPF 30. This came to a total value of $6,235
@elliezeiler I had the privilege of meeting with Jewish students at the University of Texas in Austin. I learned more about their experiences with antisemitism on campus, in classrooms and even in the places where they live and should feel safe. This is not a controversial video, simply stories of what jewish american girls are going through right now. 🤍
♬ original sound - Ellie Zeiler - On the UJA Federation trip to Montreal on April 1-3, we gave 40 women Mini REVIVE ME, RECOVER ME & C ME. This came to a total value of $1,680
- At the luncheon for Friends of the Israel Museum on May 7, we gave 300 sets of Mini REVIVE ME, PROTECT ME and RECOVER ME. This came to a total value of $7,500
- In May 2024, we were honored to take part in the Elluminate event in NYC. This beautiful event with 400 Jewish female leaders honored Israeli women social entrepreneurs. The 400 guests received 400 sets of Mini REVIVE ME, PROTECT ME and RECOVER ME. This came to a total value of $10,000.
- On May 18, we were grateful to connect influencer Montana Tucker @montanatucker with released Hamas hostage Raz Ben Ami @raz_benami123. We met at Raz’s home together with her mother, two daughters, Montana Tucker and her mother, and the Israeli NGOs Mamanet, Natal, and activist Claire Assal. Our aim was to raise awareness about the hostages. We pray for Raz’s husband Ohad Ben Ami who is still being held in Gaza, and all the hostages. #BringThemHomeNow!
After the meeting, Montana joined Raz at the hostages square event in Tel Aviv.
- On June 9, we donated 100 tote bags each containing REFRESH ME Toning Glow Mist, PURIFY HANDS Cleansing Hand Gel and Mini PURIFY ME Hydrating Facial cleanser to a total of 100 participants for an event created by the Israeli NGO Standing with Our People to support parents who lost children on October 7. We were thankful to Silo Culture for hosting the event. Our donation came to a total of $5100.
- We donated 500 exclusive resilience kits containing REVIVE ME, RECOVER ME & PROTECT ME minis to American Friends of NATAL for the Voices of Resilience Gala, which took place on Thursday, November 21st in New York City. As Israel’s leading trauma treatment center, NATAL responds to thousands of calls daily from those in crisis, with psychologists working around the clock to provide life-saving care. The event guests included Professor Rivka Tuval-Mashiach, NATAL’s head psychologist, along with individuals whose lives were transformed through Natal programs. Our product donations for this event came to a total value of $10,500.
The Blue & White Collective
FRÉ launched the Blue & White Collective in early November. This is a group of consumer brands that we brought together to support each other during war time. Due to the current situation, Israeli small businesses are at risk and need support. The aim of the collective is to bring sales to indie Israeli brands to help them during difficult times. The collective includes a range of top cosmetics, wine and clothing brands. Click here to learn more: www.buyblueandwhite.com
OUR DONATIONS SO FAR
| OUR DONATIONS | AMOUNT |
|---|---|
| Value of product donations | $168,067 |
| Donations to JGIVE Emergency Fund | $8,501 |
| Donations to Natal | $2085 |
| Smile Foundation | $1,620 |
| TOTAL | $180,273 |
Donations Committee
We have created a committee to oversee all our donations and will update this page every 2-3 days with the total amount raised.
