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by Jude Jacob September 12, 2023
On September 8, 2023, around 11pm local time, the strongest earthquake in over 100 years struck Morocco with a magnitude of 6.8. The epicenter was in the High Atlas Mountains, where we plant argan trees, 44 miles (71 km) south-west of Marrakesh. The disaster caused an overwhelming loss of life with the Moroccan government reporting 3000 deaths, in addition to more than 5600 people injured.
Most of the houses in the rural regions have been destroyed by the earthquake. To help the women and families affected by the disaster, FRÉ is donating to the High Atlas Foundation EMERGENCY FUNDRAISER. This fund will provide immediate relief for families in the High Atlas Mountains. These are communities that we have worked with for years, together with our partners at the High Atlas Foundation, and we are also committed to their long-term restoration and rebuilding.
Please join us in raising money for immediate community relief. Take a moment to read and donate to this EMERGENCY FUNDRAISER. You can make a difference!
Once you’ve donated, we urge you to spread the word and share the EMERGENCY FUNDRAISER with your friends and family. You can explain the magnitude of the disaster and explain that FRÉ is committed to helping the people of Morocco. Now is the moment to come together and save the communities.
Since FRÉ began, we have planted an argan tree of life for every set sold in order to replenish the endangered argan forests of Morocco and support the incredible women who harvest argan oil. Our product line is powered by argan oil sourced from Morocco and our co-founders both have Moroccan heritage.
Together, we can make a difference!
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