OUR PASSION TO DRIVE SOCIAL CHANGE

We stand for a vision of beauty that empowers people. We believe beauty should inspire people, not make them feel imperfect. FRÉ is an Active Beauty Movement with a mission to share a healthy, positive vision of beauty and empower women and girls from underprivileged backgrounds through sport. Together, we are strong!

We deeply care about our social impact and focus on helping to build a more resilient world through women’s leadership and power. We believe that when women are strong, the world is strong! We’re as passionate about our social mission and sustainability, as we are about effective skincare solutions.

ONE SET, ONE TREE

With every skincare set you buy, FRÉ plants an argan “Tree of Life” in Morocco. Planting trees has a multilayered impact by creating sustainable development, protecting the environment and empowering the women who harvest argan oil. Thanks to you, and to our incredible partners at the High Atlas Foundation (HAF), we plant 1,000 times more trees than we use. Since FRÉ began in 2016, we have planted over 63,000 argan trees in Morocco.

REPLENISHING THE ARGAN FORESTS

Together with our partners at HAF, we began a new project in 2023 to reforest the Safi region of Morocco. We planted argan and caper trees across 40 hectares of land. These two trees are native to Northern Morocco. Planting these trees benefits the local ecosystem and socially and economically empowers the Tularuz women’s cooperative that harvests the argan and capers. Overall, this project creates about 320 new jobs in the region.

WHEN GIRLS ARE STRONG, THE WORLD IS STRONG

We are proud to sponsor and volunteer with a Boatot soccer team. Boatot is a nonprofit organization that runs soccer teams for girls, combining empowerment and educational activities that focus on self-confidence, self-esteem, body image, and sense of belonging. They bring together Israeli and Arab girls from across Israel. We truly believe that peace starts here, with children, community, and education. The girls benefit from professional soccer training as well as social-enrichment programming. In 2023, in addition to our ongoing efforts in Israel, we were proud to create a brand new soccer team in Morocco together with Boatot.

SUPPORTING MOMS THROUGH SPORTS

We are sponsors of Mamanet, the largest social-sports organization that was established in Israel specifically for Mothers. Mamenet began in 2005 and has since spread to thousands of players across Israel and the world. We sponsor Mamanet by providing free products and we attend the incredible games. We are proud to share their values of empowering women through sports and proud to support such a strong and active community of mothers in Israel and across the world.

EMPOWERING THE SOCIAL HEROES OF OUR TIME

We are proud to partner with a powerful community of Ambassadors. They are the athletes, fitness and health coaches, mothers and women that we consider to be today’s social heroes. They teach us about physical and mental wellness, and they inspire us, because they are role models to our wider community. We are committed to supporting them, and making their knowledge available to our community. Today, we are proud to have an ambassador community of over 1,000 incredible, active women.

FRÉ’s COMMITMENT TO YOU & TO THE PLANET

We believe in reusing, recycling and reducing our impact on the environment. Our products are bottled in sustainable packaging made from recycled plastic, glass and sugarcane. All our products are cruelty-free and vegan. We only use clean ingredients rated EWG 1-3.

Our packaging boxes are made of 3 layers, an outer and mid layer made of 100% recycled paper and an inner layer made of FSC: certified responsible paper from sustainable agricultural sources.

1% FOR THE PLANET

FRÉ is a member of the 1% for the Planet network. 1% for the Planet represents a global network of businesses, individuals and nonprofit organizations tackling our planet's most pressing environmental issues. We donate 1% of all our sales to protect the planet. All members of this network are held accountable and must be transparent about their donations to environmental causes. This is a network based on concrete actions.

HELPING ISRAELI VICTIMS OF WAR

FRÉ is a proud Israeli company. To help the victims of war in Israel, FRÉ donates to Israel's National Emergency Fund established by JGive and leading Israeli public figures including Elyezer Shkedy - Former Air Force Commander, Chair of Committee, Ayala Procaccia - Former Supreme Court Justice, and Natan Sharansky - Former CEO of the Jewish Agency. FRÉ also donates products to victims of the war from Southern Israel and to IDF soldiers, and the FRÉ team volunteers with survivors of the October 7 terror attack and those who have been evacuated from their homes. To learn more about what we do, click HERE.

HOW WE MAKE AN IMPACT

Our approach for change is very practical; we focus on a series of concrete actions that as a whole create a meaningful collective impact:

• Our Ambassador Community raises awareness for social and environmental issues. All together, our ambassadors reach more than 10 million people. This reach has a huge impact on others.
• We donate to projects and causes.
• Our staff and our ambassadors volunteer with nonprofits.
• Sustainability is a core focus for us, and this means being conscious of how we source our ingredients and what materials are used to package our products.
• Our customers are an integral part of our impact, since they make our One Set, One Tree program possible.