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Introducing I AM JOY

by Jude Jacob Kayton August 31, 2020

Introducing I AM JOY

I AM JOY is a radiant hydration mist designed to naturally balance pH levels while hydrating, rejuvenating and increasing moisture absorption. I AM JOY is made with just nine natural ingredients and essential oils. It supplies your skin with deeply nourishing vitamins, healing minerals and powerful antioxidants while maintaining the balance of pH levels which protect your skin against external influences like bacteria, allergens and pollution, while maintaining moisture and stimulating your skin’s natural radiance. 

How to use I AM JOY

We co-created I AM JOY with Global Yoga Instructor Talia Sutra to boost hydration whenever your skin may feel dry. It can be used on its own after cleansing for super-fine, super-light, radiant hydration. Or, as the most incredible first step to hydration, setting the skin up for the best possible absorption and hydration prior to the application of serums, moisturizers or, of course, oils, like I AM LOVE. It is also the most incredible makeup primer, giving you a smooth base, and works perfectly as makeup setting spray to help your glam stay all day with a dewy finish, the natural way.  I AM JOY can be used morning and night after cleansing, over makeup as a dewy setting spray or anytime your skin feels dull and dehydrated during the day. I AM JOY is especially formulated to give your I AM LOVE oil (extra!) superpowers. 

Rose water balances 

Rose water has been used for healing and skincare for thousands of years! Its ability to balance the skin's pH is ideal for skincare.  Human skin typically has a pH of 4.7, while  regular tap water ranges between pH 6.5 and 8.5. This means that washing your face can change your skin’s pH balance. Rose water,  which has an average pH of 5.0,  can mitigate this change. In addition, rose water controls excess oil production and reduces redness. After you wash your face, spray it with I AM JOY to balance your skin’s pH, oil production and redness, giving your face a healthy glow. 

Rose water's ability to balance the skin's pH is ideal for skincare.

Argan oil deeply hydrates 

Argan oil is full of vitamin E which improves water retention in skin, leaving your face hydrated and soft. Since argan oil is a dry oil, your skin absorbs it quickly. Argan is the ingredient at the heart of all of FRÉ’s skincare. 

Aloe nourishes 

The ancient Egyptians called aloe vera “the plant of immortality.” Aloe  contains vitamins A, B12, C and E as well as folic acid and choline;  these nutrients nourish skin, promoting its health and strength. Aloe also stimulates collagen and elastin production within skin cells, making your skin more elastic and reducing wrinkles.

Aloe also stimulates collagen and elastin production within skin cells, making your skin more elastic and reducing wrinkles.

Citrus fruit extracts uplift

I AM JOY contains a combination of three different citrus oils. Citrus oils are naturally full of joy, and help to energize and lift your mood. They are also packed full of Vitamin C. Combined with rose and waterlily, citrus gives I AM JOY a unique and intoxicating smell. 

Experience I AM JOY

I AM JOY is made of just 9 natural ingredients and essential oils including rose oil, sweet orange oil and argan oil. It’s designed to naturally maintain balanced pH levels while increasing moisture absorption, rejuvenating and perfectly setting the skin. It is a secret experience you can carry with you in your heart for the rest of your day, a little seed of joy.

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