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Dina Juve - Transformation & Weight Loss Expert

by Aaron AD July 26, 2017

Dina Juve - Transformation & Weight Loss Expert

Dina Juve is a Transformation Expert and Weight Loss Specialist with a strong belief that your physical health is a reflection of your soul. But beyond her titles and certifications is a heart for others. She has helped thousands of individuals all over the world to define and achieve the body, mindset and life that they truly want. Dina digs deep with knowledge and compassion to help others live the life they desire in the body they deserve.



Dina is a FRÉ Ambassador. As part of our Meet The Ambassador Series, we asked Dina for her tips and advice on Wellness.

How did your fitness career begin?

I was diagnosed with juvenile arthritis at 6 years old. For years I thought being overweight was my destiny due to being in chronic pain and having trouble walking most of my young life. Obesity also runs in my family. My arthritis went into remission when I was around 17 years old. I didn’t have as much swelling but I was still in a lot of pain and 90lbs overweight. I was unhappy and unhealthy but fortunately I had a great career in Silicon Valley where I had good role models. Scared to fail, I began doing workout videos in my living room. As I started working out I noticed my pain slowly decreasing. Then I made small changes to my diet. My weight began to drop.

After losing 90lbs (no, it was not pregnancy weight) and keeping it off, a door opened 16 years ago that allowed me to change careers. I realized my calling in life was to help others who felt helpless, who were living unhealthy and unhappy lives, who were not happy with their body, had low self-esteem, might have health issues and chronic pain like me, or just wanted to live a healthier fit life. Changing careers is the best decision I ever made.

Every day I am honored to help someone live the life they want in the body they desire. I am not only their trainer or their coach, but I have lived the journey they are entering so I know how hard it can be and how to push past obstacles. When they don't have hope or strength, I can be that for them. Being in fitness and health is not work to me – it is my purpose. It is what I truly believe I was put on this earth to do... to make the world a healthier and fitter place to live.

Why are you passionate about what you do?

I know we can do anything we set our minds to. “What the mind believes the body will achieve.” You might have road blocks but I love finding ways around them. If what you tried hasn’t worked, I love creating different ways to achieve the results you desire. I love helping people understand that taking care of themselves is not selfish. It’s a necessity to live life fully and to love this time we have on this earth. We deserve it. I love helping people discover their “why” so they will not only live the life they want in the body they desire for a time period, but to create a lifestyle. Mind. Body. Soul.

How does FRÉ impact your skin? Why do you feel connected to FRÉ?

FRÉ is the first skincare line that has not caused me to break out. In addition to arthritis and other genetic health conditions, I have an autoimmune disorder that does not respond well to chemicals in anything that goes on my skin. I also do not have time for long skincare regimens that just had me breaking out anyway (yes, adult acne at 43 and hyper-pigmentation after my 4th pregnancy). Being a full-time business owner and full-time mom, I need quick, easy but effective skincare because I frequently do photo shoots. Time is always an issue, and I sweat all day. Now I have three easy products – 123FRÉ – that I can carry around in my gym bag. I have no excuses! I love all the products and tested them thoroughly before announcing that I was using them. Now I offer FRÉ in my fitness studio and I am a proud ambassador – that is how much I believe in FRÉ. It’s the only skincare line I have found to really work for sweating skin, whether you work out or not (although you should work out :). I use it every day... even on rest days!

I feel connected to FRÉ because of the ingredients. I aim to put whole real food in my body so why would I put chemicals on my body? I also love that FRÉ gives back to our community by giving to different charities to help our world. They also plant an argan tree for every FRÉ set sold. The argan tree is known as the “tree of life.” By planting a tree FRÉ is helping to replenish the endangered argan forest and support women who harvest argan oil by creating sustainable development, protecting the planet and empowering women.

Are you involved in any social or environmental causes that you would like to share with the FRÉ community?

At our fitness studio, in our mission to our community, we offer quarterly events to support different charities. I also created a class called “Real Fast Food” at Whole Foods Market to help with obesity that shows we can eat healthy, delicious meals and nourish our body with real whole food in 30 minutes or less with only 5 ingredients. I have created lower-calorie but delicious recipes on the menu at a Farm to Table restaurant in the Central Valley that I am very proud of. Globally, through Women’s Health Magazine, I support run10feed10. I also always say yes in some way to any charity event that empowers women. I was honored to receive a national Spirit of Women award in 2016. For the past two years, after being named one of Women's Health Magazine’s Top 5 Trainers, I have continued to work with them as an Action Hero = Women creating change in our world. Angel Babies is a charity dear to my heart after losing my daughter due to my autoimmune disorder. I delivered her prematurely and she lived two hours in my arms. I thought I would have so much time with her, but those two hours taught me how someone you love can be gone so quickly. Life is so precious and I try to remember that every day in all I do.

Can you share an inspirational tip about wellness that really helps you?

I always remind myself that my health is my true wealth. If I do not take care of myself I will not feel good from the inside out. When we care for ourselves we look better, move better and feel better. Everything around us is better. I want to be the best I can be to the people I love. It’s not just about vanity – although that feels great as well and you should not feel ashamed to want to look good – but it is so much more than that. Let’s age gracefully and enjoy life as long as we can. I would like to be remembered as having an impact in making our world healthier and more fit. That would be the legacy I hope to leave our next generation. Whether it only impacts my children or one or two people or thousands, I am happy! I’ve still made a difference.

Is there anything else you would like to share with FRÉ's community?

Women empowering other women is one of the most beautiful things a woman can do. Let’s all unite and lift each other up. Share. Be kind. Give compliments. Live gracefully. Love.



Read what FRÉ enthusiasts have to say

***** Annie Oliva said: Perfect Workout Partner

I had been looking for a new skincare routine for quite some time and came across FRÉ on several fitness girl profiles. The best way I can describe how my skin feels is to compare it to how healthy and alive your hair feels after a fresh haircut. My skin is glowing, feels firmer and is more even toned PLUS I feel protected out in the sun and from my own sweat! I seriously didn't realize that sweat can age you faster and messes with your pores. It makes sense, but I've been too focused on the GOOD of working out every day and not enough on how that can impact my skin. I would say the only negative would be how small the bottles are for the price, but I'll be honest, the quality of the product speaks for itself. It may be pricey, but your skin deserves the very best. BONUS: It smells amazing!

***** Elisa Becker said: Great skincare for active women

I wanted to try FRÉ because I noticed that my skin was getting irritated and unclear due to lots of workouts. I have been using FRÉ for about two weeks now and i can already see that my skin is getting clearer. My skin also feels really soft and not dry at all. The cleanser has some exfoliation, which I love, but is also really gentle on my skin. Protect me has SPF30, so I never got a sunburn with this. It also feels moisturizing. Revive me is a great serum after workouts or before going to bed. It feels very nourishing for my skin. I would definitely buy all 3 products again and I am looking forward to even better skin as I continue to use the FRÉ products. Great Job!



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