I AM PURE - FRÉ
Vegan | Cruelty-Free | Clean Skincare | Dermatologist Tested
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Satisfied or 100% refunded

I AM PURE

Dual Facial Cleansing Bar

I AM PURE was designed to be 100% natural, sustainable, versatile and dynamic. It reminds us that purity is at our essence.

This double-sided “dual miracle” facial cleansing bar functions as both a deeply detoxifying and gently exfoliating bar (charcoal side) and a delightfully soothing and hydrating cleansing balm (buttery side).

Each side of the bar serves a unique purpose, and can be used separately or together.

The detoxifying side of the bar is formulated with Dead Sea mud, green clay and charcoal, which pull out excess oils and dirt, restore pH balance and infuse skin with healing minerals. Olive and apricot seeds provide natural exfoliation for clear and flawless skin.

The soothing side is rich in olive, coconut and almond oils and shea butter, which have anti-inflammatory and healing properties to condition and tone skin. Lavender and cedarwood oils offer a soothing and deeply grounding fragrance and further help to balance the skin.

I AM PURE can be used morning and night to deeply cleanse, detoxify and soothe the skin 100% naturally. It is specially formulated as the first step to the I AM skincare routine, to be followed by I AM JOY and I AM LOVE.

Size: 3.7 oz. (105 g)

Read more
100% natural vegan cruelty-free
eco-friendly for all skin types won't clog pores


Satisfied or 100% refund on your first FRÉ

I AM PURE was designed to be 100% natural, sustainable, versatile and dynamic. It reminds us that purity is at our essence.

This double-sided “dual miracle” facial cleansing bar functions as both a deeply detoxifying and gently exfoliating bar (charcoal side) and a delightfully soothing and hydrating cleansing balm (buttery side).

Each side of the bar serves a unique purpose, and can be used separately or together.

The detoxifying side of the bar is formulated with Dead Sea mud, green clay and charcoal, which pull out excess oils and dirt, restore pH balance and infuse skin with healing minerals. Olive and apricot seeds provide natural exfoliation for clear and flawless skin.

The soothing side is rich in olive, coconut and almond oils and shea butter, which have anti-inflammatory and healing properties to condition and tone skin. Lavender and cedarwood oils offer a soothing and deeply grounding fragrance and further help to balance the skin.

I AM PURE can be used morning and night to deeply cleanse, detoxify and soothe the skin 100% naturally. It is specially formulated as the first step to the I AM skincare routine, to be followed by I AM JOY and I AM LOVE.

Size: 3.7 oz. (105 g)

Read more
100% natural vegan
cruelty-free eco-friendly
for all skin types won't clog pores

How to use I AM PURE? +

1. Wet face and I AM PURE bar thoroughly in warm water.
2. Apply gentle circular motions on the face and neck. For deep cleansing, first use the dark, charcoal side of the bar to pull out impurities. You can use this side on your whole face or on a single area. Wash off with warm water.Then use the light-colored side to gently cleanse and soothe skin. Wash with warm water.You can use both sides, or just one. Avoid the eye area when using I AM PURE. It should also not be used to remove eye makeup.
3. Pat dry the skin to finish, apply a mist of I AM JOY and massage a few drops of I AM LOVE for a complete and flawless skincare experience. Use it morning and night.

Benefits:

The charcoal side removes impurities and dead skin cells, while restoring pH balance and toning the skin. The buttery side conditions, soothes and hydrates skin.


100% Natural

Eco-friendly bottle

Suitable for all skin types

Ingredients +

Dead sea mud removes impurities and dead skin.

Charcoal absorbs excess oil and dirt from the skin.

Olive oil contains antioxidants to deeply nourish and hydrate skin.

Coconut oil has anti-inflammatory properties, and helps increase firmness and elasticity.

Lavender essential oil helps reduce inflammation, fights breakouts, and reduces the appearance of wrinkles.

View full list of ingredients