Born in Le Marais of Paris, Michael loves luxury and always strives for excellence. He is a retail expert, combining strong analytical skills with a capacity to pay attention to every single detail. Michael dreams of developing FRÉ into a global business with a strong message to the world.
With Mickael (ck), he is the co-CEO of FRÉ.
Born near the Argan trees of Morocco, Mickael spent the better part of his adult life empowering highly skilled immigrants and trying to turn ideas into reality as the former director of Gvahim NGO. Always looking for revolutionary and meaningful ventures, Mickael is convinced God's greatest creation are women.
With Michael (ch), he is the co-CEO of FRÉ.