After a devastating surprise attack from Hamas on Saturday, October 7th at 6:30am, the State of Israel entered a state of war. We, at FRÉ, are a team of Israelis and internationals based in Tel Aviv, Israel. We are devastated by the loss of life we have seen, and pray for the healing of the wounded, and return of the hostages. Our hearts are with the people of Southern Israel who bear the brunt of the violence so far.

DONATING FUNDS TO ISRAELI VICTIMS OF WAR

To help the victims of war in Israel, FRÉ donates to Israel's National Emergency Fund established by JGive and leading Israeli public figures including Elyezer Shkedy - Former Air Force Commander, Chair of Committee, Ayala Procaccia - Former Supreme Court Justice, and Natan Sharansky - Former CEO of the Jewish Agency. As of November 21, FRÉ has donated $7129 dollars, and the FRÉ community has donated an additional $1,372, coming to a total of $8,501.

You can donate directly to Israel's National Emergency Fund. More than ever, Israel needs you!

Product Donations to Women from the South & IDF Soldiers

We donate products to the victims of war.

• Together with Scientist, Skincare Expert and Influencer Dekel Vered Katz, @the_dekel, we donated 500 Deluxe Mini PROTECT ME Moisturizing Mineral SPFs to Israeli Defense Force soldiers. This comes to a total monetary value of 3500 USD.
• Together with Fitness Trainer & Adidas Athlete Karen Ann Gaiman, @karenann_gaiman, we donated 400 duos of I AM PURE Dual Facial Cleansing Bar and I AM LOVE Facial Illuminating Oil to women from the Southern Israeli communities of Sderot and Magen who have been evacuated to the Dead Sea area. This comes to a total monetary value of 26,800 USD.
  
  
  
• We donated 35 skincare kits to 35 women from Ashkelon who are currently serving in the Israeli Defense Forces. Each kit contained C ME Vitamin C Serum, DETOX ME Instant Clearing Mask, PROTECT ME SPF 30 Moisturizer and Deluxe Mini RECOVER ME Restorative Night Cream. This comes to a total monetary value of $6,230.
• On October 25, our team was grateful to meet survivors from the terror attack in Southern Israel on October 7, and hear their stories. Their honesty and hope in the face of darkness is an inspiration. We gave out 150 duos of I AM LOVE Illuminating Facial Oil and I AM JOY Toning Facial Mist. This comes to a total value of $10,500.
  
  
• We donated 18 units of DETOX ME Instant Clearing Mask to an female soldiers who train combat units. This comes to a total value of $882.
• We donated 56 units of PROTECT ME Moisturizing Mineral SPF to female soldiers at the air control unit base in Southern Israel. This comes to a total value of $1960.
• We gave 50 units of I AM LOVE and of DETOX ME to Daniel Greenberg @daniel_greenbergg to donate to war victims as part of her volunteering efforts. This comes to a total monetary value of $4,700.
• We donated 100 sets of 100% Organic Argan Oil, DETOX ME Instant Clearing Mask, Deluxe Mini RECOVER ME Night Cream and Deluxe Mini PROTECT ME SPF 30 to the residents evacuated from Kibbutz Mefalsim. This comes to a total monetary value of $10,000.
  
  
• We donated 50 units of PURIFY ME Hydrating Facial Cleanser as part of a gift package put together by James Richardson. This comes to a total monetary value of $1,450.
• We donated 15 units of PROTECT ME SPF 30 and 15 units of RECOVER ME Restorative Night Cream to female soldiers in Southern Israel. This comes to a total monetary value of $1,260.
  
• Together with Model, Actor & Activist Yaara Benbenishty @yaara, we donated 80 Deluxe Mini 123FRÉ Sets to female soldiers from the Sky Riders Unit. This comes to a total monetary value of $1,520.
• We donated 15 sets of PURIFY ME Hydrating Facial Cleanser, REVIVE ME Deep Replenishing Serum and PURIFY HANDS Hydrating Hand Gel to reservists in Northern Israel This comes to a total monetary value of $1,545.
• We donated 140 units of PURIFY HANDS Hydrating Hand Gel to IDF soldiers. This comes to a total monetary value of $2,660.

The Blue & White Collective

FRÉ launched the Blue & White Collective in early November. This is a group of consumer brands that we brought together to support each other during war time. Due to the current situation, Israeli small businesses are at risk and need support. The aim of the collective is to bring sales to indie Israeli brands to help them during difficult times. The collective includes a range of top cosmetics, wine and clothing brands. Click here to learn more: www.buyblueandwhite.com

OUR DONATIONS SO FAR

Donations Committee

We have created a committee to oversee all our donations and will update this page every 2-3 days with the total amount raised.