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Born in Morocco, the Argan tree is the "tree of life". Highly resilient, it loves the desert and doesn't need much water. Always happy to serve a healthy purpose, it is very excited to become the new star of Fré and strengthen the skin resilience of women all over the world. It loves being in the spotlight as the active ingredient of Argania Active Complex© and is eager to change women’s skincare routines around the world, 3 steps at a time.